The Stakes Are Too High for You to Stay Home

Slate's video rundown of some classic campaign advertisements (via the Museum of the Moving Image in Astoria, Queens) is worth watching, not least since it directs one to this Lyndon Johnson ad from '64:



Aaaaand, scene.

I've watched this guy several times in a row now, and he's not getting any less captivating. We should require our political ads today to feature a nerdy white guy lighting a cigarette and quietly ranting for four minutes about Barry Goldwater.