Who Are the Ad Wizards That Came Up With That One?
As we all know, most of America's orchestras have been experiencing various levels of financial difficulties over the past couple of decades (especially the last decade). Most of my experience of that problem comes from my time in music school in Pittsburgh in the early oughts. Pittsburgh was maybe worse off than many others, but certainly wasn't the worst case. At any rate, as we're all well aware, various methods have been attempted to reinvigorate the American orchestral concert audience, with varying levels of success.
Pittsburgh, though, still seems to be behind the ball, in terms of succeeding in attracting a new audience (as opposed to say, LA, or St. Louis). Further evidence is apparent for their online description for this weekend's concert, featuring Evelyn Glennie in the World Premiere of Corigliano's new Percussion Concerto:
In February, the PSO performs the world premiere of Corigliano's Percussion Concerto - the only new musical work by Corigliano in the world for 2007-2008. And, we'll be celebrating Corigliano's 70th birthday - at intermission on Friday and Saturday night, all audience members will receive cookies, compliments of Jenny Lee Bakery!
Free Cookies! That'll really bring 'em in! Orchestral music will soon be thriving once more in the darling city of Pittsburgh!
Pittsburgh, though, still seems to be behind the ball, in terms of succeeding in attracting a new audience (as opposed to say, LA, or St. Louis). Further evidence is apparent for their online description for this weekend's concert, featuring Evelyn Glennie in the World Premiere of Corigliano's new Percussion Concerto:
In February, the PSO performs the world premiere of Corigliano's Percussion Concerto - the only new musical work by Corigliano in the world for 2007-2008. And, we'll be celebrating Corigliano's 70th birthday - at intermission on Friday and Saturday night, all audience members will receive cookies, compliments of Jenny Lee Bakery!
Free Cookies! That'll really bring 'em in! Orchestral music will soon be thriving once more in the darling city of Pittsburgh!
2 Comments:
This seems pretty harmless, and kind of fun. In any case it's definitely not the year's worst dessert-related marketing gambit in Pittsburgh's classical music scene.
The PSO's 08-09 season was announced recently, by the way, and they've got Honeck conducting basically the Viennese standard repertoire. They're keeping up with the composer-in-residence program, John Adams this time.
What goes better with cookies than ice cream?!
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