Great Googly Moogly
Having been on interstates relatively often during the last couple of weekends, I've been noticing billboards for a new ad campaign being run by Snickers, based on making up fake words. Since I'm generally a fan of making up fake words, I thought I would offer up some sweet, chewy commentary.
The billboards each feature a single fake word transposed into the Snickers font & logo. Their fake words, unfortunately, suck. The best of the lot, NOUGATOCITY, only highlights the least attractive part of the candy bar. Do any other candy products actually advertise that they're made of nougat? Who even likes nougat?
Other words include HUNGERECTOMY, which sounds unpleasantly invasive; SATISFECTELLENT, which sounds like something that might come out of a gland; and SUBSTANTIALISCIOUS. Note that they've inexplicably spelled SUBSTANTIALISCIOUS with an extra S, before the C.
Even if they managed to spell their made-up word right, SUBSTANTIALISCIOUS would only serve to remind one again of the densely packed wad of nougat hidden in the middle of the bar.
So, I am afraid that our neighbors at the BBDO Worldwide advertising corporation may have missed the boat. Instead they are stranded on the metaphoric and lonely dock, looking out over the chocolate-hued water. Perhaps the sun sets as they look on, sinking as slowly as a glob of nougat passing dispiritingly through one's digestive tract.
A sad scene indeed. If only there were something for them to snack on while they are thusly not able to go anywhere for a while. Unfortunately I have not been informed of any such food item.
The billboards each feature a single fake word transposed into the Snickers font & logo. Their fake words, unfortunately, suck. The best of the lot, NOUGATOCITY, only highlights the least attractive part of the candy bar. Do any other candy products actually advertise that they're made of nougat? Who even likes nougat?Other words include HUNGERECTOMY, which sounds unpleasantly invasive; SATISFECTELLENT, which sounds like something that might come out of a gland; and SUBSTANTIALISCIOUS. Note that they've inexplicably spelled SUBSTANTIALISCIOUS with an extra S, before the C.
Even if they managed to spell their made-up word right, SUBSTANTIALISCIOUS would only serve to remind one again of the densely packed wad of nougat hidden in the middle of the bar.
So, I am afraid that our neighbors at the BBDO Worldwide advertising corporation may have missed the boat. Instead they are stranded on the metaphoric and lonely dock, looking out over the chocolate-hued water. Perhaps the sun sets as they look on, sinking as slowly as a glob of nougat passing dispiritingly through one's digestive tract.
A sad scene indeed. If only there were something for them to snack on while they are thusly not able to go anywhere for a while. Unfortunately I have not been informed of any such food item.
2 Comments:
Back in th' Depression Days, what we called "Turkey Dinner" was jes' a choc'late wafer bar. An' what we called "Candy Bars" was a rock wrapped in tin foil. Ev'ry Christmas we'd get a Candy Bar in our stockin', if'n we'd been good.
One year our pappy was so poor he jes' bought the tin foil, an' we saw him out th' window huntin' fer rocks Christmas Eve night, tryin' so's we wouldn't know. We knew, but we didn't let on. An' cause we knew he loved us so powerful, them rocks always tasted extra good.
'Least that's how mem'ry serves.
A couple weeks ago at work, the I was standing around talking with the Captain of my store, about nothing in particular. At a conversation break, after a healthy pause (I forget whether there was any stimulus or not) he brought up those same Snickers ad and said "You know, I've got to admit, that's a really awesome advertising campaign."
I had a really hard time coming up with any response, but I've since been very entertained by the fact that someone, and especially my boss, uttered that sentence to me.
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