Pinnacles of Marketing Perfection

They finally did it! They finally made a Pop-Tart that's not so goddamn hard to lug around.

I couldn't help but notice Kellogg's "Go-Tarts" popping up, so to speak, on the shelves. They're like regular Pop-Tarts, but . . . easier to carry around. And they're in bar form, for less effortful holding.

Is this really the best angle they can find to justify this product? Or have we as a society gotten this lazy?

I appreciate that coming up with a new product isn't always about filling an empty niche, so much as capturing more shelf space for your brand in an existing niche. And in that case, establishing a reason for your product to exist in the first place is beside the point.

But still, Go-Tarts? The Pop-Tarts you can carry somewhat more easily? I think we all need to do better than this.

Part of the problem is that the phrase "Go-Tarts" just reminds me of this Onion joke from a while ago, which is in hilariously bad taste.