Dept. of Unsettling Land Development Promotion (Residential Division)

On my commute through the Ballston neighborhood of north Arlington, I see a sign advertising a future condominium development. It's posted in the parking lot on one of the few plots of land in Ballston that hasn't already been converted into high-density retail and/or yuppie habitation space.

Underneath the name of the development, the slogan reads: "Exclusivity is just the beginning!" I find that creepy. What do they have planned for the end, outright genocide?

The plot currently contains a funeral home, which faintly reinforces my discomfort with whatever's in store.